I enjoyed watching Donny Deutsch’s show, The Big Idea. Donny Deutch, an advertising executive, got his own cable tv show after appearing in an early episode of Trump’s The Apprentice. On his show, Donny would interview entrepreneurs about their products. The question he asked his guests was: “How did YOU come up with THIS product?” Restated the question was: “How did you come up with your BIG IDEA?” Invariably, the guest entrepreneur would answer: “When I was confronted by X problem, I found a way to SOLVE it.”
The story the entrepreneur told was compelling, sometimes arising from a personal tragedy such as designing a better infant car seat after having had a child injured in a car accident or a nagging, everyday irritant such as not being able to fish out car keys from the bottom of one’s purse (what woman hasn’t had this problem?) or how to keep bra straps from showing when wearing sleeveless tops with wide armholes. The products featured on his show might cost but a few dollars. Donny would urge his audience to find solutions to problems in their daily lives. A problem solved could the BIG IDEA for a new or improved product.
I would dream of being on Donny’s show and telling him that I too fit his entrepreneur pattern of: frustrating PROBLEM prompts BIG IDEA and determination to SOLVE that problem. It’s not that difficult to come up with a BIG IDEA. What is difficult is carrying through on a BIG IDEA and transforming it into a product consumers will actually buy. I imagined telling Donny how frustrated my son was filling in pages of mindless drills to learn the multiplication tables and my deciding right then and there that there HAD to be a better way! I would tell him how I drew a grid for tables 1-10 and found amazing patterns for all the tables. I would tell him how each day my son and I papered the fridge with our discoveries. I would conclude by saying I decided to hire a graphic artist, design my book from cover to cover and publish Teach Your Child the Multiplication Tables to help other families and how in four years I’ve sold almost 10,000 copies!
Every day, moms are confronted with frustrating problems such as discovering toilet paper cascading down the stairway from a child’s bathroom. An enterprising mom invented a toilet paper dispenser to keep that from happening. Another mom used her creativity by improving the design of the standard baby pacifier. Why not a pacifier shaped like a rasberry in an eye-catching color? Look at everyday items in a new light.
Moms spend their days solving problems large and small. Why not take the leap and become a mom entrepreneur? Hats off to dad entrepreneurs too! The results of improving other people’s lives are rewarding.
[Image from makijlal.com]