Archive for October, 2015

Reaching customers in the UK and Europe

Monday, October 19th, 2015

I’ve been busy getting my website translated in French so that customers can buy the French version of my workbook from me. Up until now, my customers’ other option was to buy books on Amazon in the US.

My workbooks are now available on Amazon in the UK and Europe. I’ve just heard that by the end of October, they will also be for sale on Amazon in Canada. I’m very pleased as Canada is a natural market for both the English and French editions.

I particularly like selling from my website as I ask customers how they heard of my book. About 80% of the time, I get a reply from customers in the US but also Mexico, Canada, Europe, Asia, Australia, New Zealand and South Africa.

I’m always fascinated to hear how a Mom in Singapore, London or Melbourne found out about my book. As international shipping is expensive, I’ve only charged $12 rather than the $26 for priority international shipping to encourage customers overseas to buy my book. Now that my book is available in Europe and will soon be in Canada, my customers (especially those who have Prime Amazon memberships) will be able to buy the book from Amazon and have free shipping or pay a modest in-country rate.

Each week it gives me great pleasure to send books to customers who have bought on my website. At the same time, I check sales on Amazon in the US, the UK and Europe on my account with my publisher. Yes, it has been exciting to see sales of my French book pop up in the UK and Europe. I picture Moms seeing their child’s “a-ha moment” as he/she discovers another pattern and masters another table.

As I’ve said before, I not only want mastery of the tables for all children but to instill in them a love of numbers and a fascination with math.